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The manufacturer will be shipping with a technology called ‘Duralock’, which guarantees power storage for at least 10 years.

To achieve the increase in storage duration, Duracell said that it uses 24 karat gold as ‘fuel’ for creating chemical power, protects the anode and cathode with a unique separator that limits power transfer when not in use, and applies ‘triple corrosion protection’ that surrounds the contents in an acid resistant. There is also a battery anti-corrosive exterior.

‘We know that consumers typically don’t spend a large amount of time thinking about batteries,” said Volker Kuhn, general manager for Duracell North America, in a prepared statement. “But with the demand for more battery power on the rise due to the large amount of battery-operated devices on the market, it’s important that Duracell is recognized as a power solution they can trust.’ Duracell said that the average household has about 20 devices that rely on batteries.

The company said that it will launch the new technology with the support of its ‘largest marketing campaign in [the company’s] history’. The new batteries are scheduled to be available in U.S. retail by late summer.

After a lengthy merger approval process, Sirius-XM finally merged its channelacross both services in November 2008.  This was heralded as the signs of a new satellite radio service that would be beneficial to its subscribers.  However, rumors of the possibility of rate increases had been surfacing amidst these new changes.

As confirmed by its own respective websites,andsubscribers can expect an official rate increase beginning on March 11, 2009.  The reason stated by Sirius-XM is that its online audio stream will be upgrading to a 128 KB stream, which its claiming to be ‘near CD-Quality’.  This change will therefore cost subscribers $2.99 additional per month.

that can receive signals from both service’s satellites.  Sirius-XM is the only provider of commercial satellite radio in the U.S. and had$30.5 million of debt for 67 million common shares in 2008.  Reduced earnings and subscription numbers were blamed on the 27% drop in new vehicle sales in the U.S. last year.  Sirius-XM has $995 million in debt that will be due for repayment in 2009; its currently inwith its debtors on repayment terms.